Content Marketing Coordinator
Position Title: Content Marketing Coordinator
Office Location: Loganville, Georgia
Exemption Classification: Salary / Exempt
Reports To: Director, Global Communications
Date: July 2024
Job Summary: A content marketing coordinator will play a pivotal role in creating, curating, and distributing compelling content that engages our target audience and supports our marketing initiatives. You will collaborate closely with the marketing team to develop and execute content strategies across various digital platforms, including websites, blogs, social media, email and more. The goal is to enhance brand awareness, drive traffic to our digital properties, and ultimately contribute to the achievement of marketing goals and business objectives.
Job Duties:
- Content creation and Development: write, edit, and produce high-quality content including articles, blog posts, social media posts, emails, infographics, videos and more. Ensure all content is aligned with brand voice, style guidelines and audience preferences.
- Content Strategy and Planning: collaborate with marketing team to develop content strategies that support marketing objectives, target audience needs, and sales goals
- Content Distribution and Promotion: manage content distribution across various channels including website, blog, social media platforms, email newsletters, and other digital platforms.
- Campaign Support and Integration: support marketing campaigns and initiatives with content creation and promotion. Collaborate with cross functional teams including design, product, sales, and customer support to ensure content alignment and consistency across all touchpoints.
- Content Quality Assurance: ensure content accuracy, relevance, and compliance with legal and regulatory requirements. Conduct content audits and updates to keep information current and relevant.
- Market Research and Trend Analysis: stay informed about industry trends, competitor activities, and emerging content marketing technologies and strategies.
Knowledge, Education, Experience and/or abilities:
- Bachelor’s degree in marketing, communications, journalism, or a related field.
- Proven experience in content creation, copywriting, and content marketing
- Strong writing and editing skills.
- Experience with social media management tools, email marketing platforms, and analytic tools.
- Proactive and Self-motivated with a strong sense of ownership.
- Familiarity with SEO principles and content management systems
- Project management skillset
AAP/EEO Statement
TOMCO₂ Systems Company is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and comply with all related employment regulatory requirements. We do not discriminate in employment related decisions on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor.
TOMCO₂ Systems Company is an EEO/AA Employer M/F/D/V.
Attention Applicants
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please let us know. Likewise, if you are limited in the ability to access or use this online application process and need an alternative method for applying, we will determine an alternate way for you to apply. Please contact llista@tomcosystems.com or Human Resources at (770)979-8000 ext. 204 Thank you!
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.