Marketing Coordinator

Position Title: Marketing Coordinator
Location: Loganville, Georgia
Classification: Salary / Exempt
Reports To: Director, Global Communications
Date: July 2024

Position Summary

This role will be responsible for developing and implementing visually impactful marketing campaigns and leading the planning and execution of national and international trade shows. The ideal candidate combines a sharp eye for design with excellent project management skills and hands-on experience coordinating events that enhance brand visibility and customer engagement.

Key Responsibilities

Design & Branding:

• Lead the creation and execution of visually compelling marketing materials, including digital ads, brochures, signage, and presentation decks.
• Ensure brand consistency across all channels and touchpoints.
• Collaborate with internal teams and external vendors to produce creative assets.

Content Marketing & Campaigns

• Support integrated marketing campaigns with a design-first approach.
• Develop content calendars and contribute to social media, email marketing, and paid media strategies related to trade shows and product launches.
• Coordinate with internal teams to ensure messaging consistency across channels.
• Support promotional efforts tied to product launches, case studies, and brand storytelling

Trade Show & Event Management

• Plan and coordinate all aspects of trade shows, conferences, and industry events across multiple company brands.
• Manage logistics including booth layout, promotional materials, lead capture systems, travel arrangements, and event schedules.
• Design and oversee booth layouts, branded materials, and interactive experiences.

• Manage event budgets, timelines, vendor relationships, event portals, Insurance reporting, and post-event reporting

• Coordinate with sales and product teams to align tradeshow goals with business objectives.
• Track ROI and lead conversion from events; prepare post-event reports and analysis.

Social Media Ownership

• Develop and manage social media calendars and campaigns across platforms (LinkedIn, Instagram, Facebook, X, etc.) for multiple brands.
• Create engaging content including posts, graphics, short-form videos, and stories that align with brand voice and objectives.
• Monitor engagement, respond to comments/messages, and grow audience reach.
• Analytics & Reporting:
• Track and analyze ROI from trade shows and events.
• Monitor performance of design-led campaigns and make data-driven recommendations for improvements, by using analytics to track performance and report KPI’s

Cross-Functional Coordination

• Work closely with sales and operations teams to align marketing strategies with overall business goals.
• Coordinate with external vendors as needed (print, media, design, etc.).

Qualifications

• Bachelor’s degree preferred in Marketing, Graphic Design, Communications, or related field.
• 3+ years of experience in marketing coordination, event planning, or digital content management.
• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and other design tools.
• Experience managing events or exhibitions.
• Excellent communication, organizational, and project management skills.
• Proven ability to manage social media accounts professionally and effectively.
• Strong writing, editing, and content creation skills.
• Proficiency in marketing tools (Canva, Google Ads, LinkedIn Campaign Manager, etc.).
• Ability to manage multiple priorities and deadlines across various brands, in a fast-paced environment.

AAP/EEO Statement

TOMCO₂ Systems Company is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and complying with all related employment regulatory requirements. We do not discriminate in employment related decisions on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor.

TOMCO₂ Systems Company is an EEO/AA Employer M/F/D/V.

Attention Applicants

If you are an individual with a disability and require reasonable accommodation to complete any part of the application process, please let us know. Likewise, if you are limited in the ability to access or use this online application process and need an alternative method for applying, we will determine an alternate way for you to apply. Please contact llista@tomcosystems.com or Human Resources at (770)979-8000 ext. 204 Thank you!

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.