Marketing Associate

Position Title:                                    Marketing Associate

Office Location:                                Loganville, Georgia

Exemption Classification:               Salary / Exempt

Reports To:                                         Director, Global Communications

Date:                                                   July 2024

Job Summary: The marketing associate will support the marketing efforts across various channels and assist in the execution of marketing campaigns. The ideal candidate is creative, possesses excellent communication skills, and has a passion for marketing and advertising.

Job Duties:

• Campaign Execution: assist in the planning, development and execution of marketing campaigns, both online and offline. Coordinate with internal teams and external vendors to ensure timely execution of campaigns.
• Content Creation: create compelling content for various marketing channels, including social media, websites, emails and print materials. Ensure all content is on-brand and consistent.
• Market Research: conduct market research to identify trends, customer preferences, and potential areas for growth. Analyze consumer behavior and adjust campaigns accordingly.
• Digital Marketing: manage social media platforms and create engaging posts to increase brand awareness and engagement. Assist with the development and execution of email marketing campaigns, including segmentation.
• Event Coordination: support the planning and execution of marketing events, such as trade shows, conferences, webinars and product launches. Coordinate logistics, including venue selection, catering, promotional materials and attendee registration.
• Analytics And Reporting: track and analyze marketing campaign performance using analytic tools. Prepare reports and presentations on marketing metrics, including ROI, conversion rates and website traffic.
• Administrative Support: provide administrative support to the marketing team, including scheduling meetings, managing calendars, and maintaining marketing databases.
• Collaboration and Communication: collaborate with other departments to ensure alignment of marketing efforts with overall business goals.
• Continuous Learning and Development: stay updated on industry trends, best practices, and new marketing tools and technologies.

Knowledge, Education, Experience and/or abilities:

• Bachelor’s degree in marketing, communications, business administration, or a related field.
• One to three years of experience in a marketing field or related field.
• Organization, time management, communication, and creativity.
• Understanding of basic marketing concepts, including market research, segmentation, positioning, and consumer behavior.
• Ability to analyze marketing data, interpret results, and derive actionable insights to optimize campaigns.
• Knowledge of advertising strategies and promotional techniques.
• Knowledge of industry trends, emerging technologies, and best practices in marketing. ‘
• Familiarity with digital marketing channels such as social media, email marketing, SEO, SEM, and content marketing.

AAP/EEO Statement

TOMCO₂ Systems Company is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and comply with all related employment regulatory requirements. We do not discriminate in employment related decisions on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor.

TOMCO₂ Systems Company is an EEO/AA Employer M/F/D/V.

Attention Applicants

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please let us know. Likewise, if you are limited in the ability to access or use this online application process and need an alternative method for applying, we will determine an alternate way for you to apply. Please contact llista@tomcosystems.com or Human Resources at (770)979-8000 ext. 204 Thank you!

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.